FAST FASHION

The Real Deal

WHAT IS

Fast Fashion?

Cheaply produced and priced clothing that mimic trending fashion

SUSTAINABLE

FAST

Materials such as cotton, recycled fabrics
and natural fibers are used

Higher prices due to the quality, time and
talent that is put into the production
of clothes

Fewer chemicals, dyes, energy,
less resource, less waste

Synthetic fibers such as polyester, spandex and nylon are used in the production of fast fashion

Low prices so that it reaches the market quickly which takes a lot of energy and produces carbon emissions

Fast fashion is mass produced and there is often unethical treatment of workers

of textile waste is created
annually from the fashion industry.

HOVER

Even the most popular brands that we all know and love are guilty of fast fashion
(hover on t-shirts above to see the brands)

Which countries consume the most when purchasing retail? (hover on indicators)

$2.3B

$17B

$6B

$40B

The fashion industry total market value is

43.6 Billion

Canadian Dollars

THE START OF

Fast Fashion

During the Industrial Revolution in the 1800’s is when people learned that items such as clothing could be made quicker with new machines and technology.

The first sewing machine was created in 1846 which made clothing much cheaper and encouraged an increase in the production of clothes.

In the 1960’s younger generations promoted cheaply made clothing to suit fresh trends. This caused fashion companies to discover a way to keep up with this demand by opening large factories across the developing world and outsourcing jobs.

There was no real first company that began fast fashion. It was a manufacturing process that other companies began to adapt. Zara and H&M are one of the firsts.

Today: Clothes are easily accessible through online shopping. The increase in demand has made companies resort to fast fashion, which has resulted in an enormous amount of waste and often unjust and unethical treatment of workers.